According to research data, the global backpack market is expected to reach 18.921 billion US dollars in 2023. Among all consumer groups, the purchasing power and demand of male consumers cannot be underestimated. Generally speaking, they have a low awareness of the brand and style, but their purchasing decisions are decisive. Data shows that by 2023, the global men's backpack segment market share may reach 46.15%.
In today's society, backpacks are not only a practical tool, but also a symbol of fashion and taste. The types and functions of backpacks vary, including but not limited to backpacks, shoulder bags, as well as various materials and designs. The backpack market is a diversified market that covers various consumer groups such as students, office workers, travelers, and outdoor enthusiasts.
From the development situation of major regions or countries, China's backpack market has taken a dominant position globally, not only as a manufacturing center, but also as the world's largest consumer market. Data shows that the revenue of China's backpack market is expected to reach 12.432 billion US dollars in 2023, with an estimated market share of 65.70%; It is expected that the North American market will gain a global market share of 11.00% with a revenue of 2.082 billion US dollars, ranking second.
The competition in the backpack market is very fierce, with various brands and products emerging one after another. On the one hand, some large brands rely on their brand influence and high-quality product lines to occupy a dominant position in the market. On the other hand, some emerging brands have also gained a foothold in the market with their unique designs and innovative concepts. In addition, the rise of some e-commerce platforms has also made it convenient for more consumers to purchase backpacks from various brands.
With the development of technology, more and more intelligent elements such as intelligent anti-theft, intelligent classification, intelligent lighting, etc. will be applied to backpack design. In addition, consumers are constantly increasing their demand for waterproof, wear-resistant, antibacterial and other functional features of backpacks. From the perspective of consumption trends, backpack consumers are showing a trend of youthfulness, trendiness, high fashion, and high-end. Urban young white-collar women aged 18-34 and young people in small towns are the core consumers.
