From the perspective of buyer decision-making factors and preferences, what are the trends in the bag/luggage e-commerce industry in 2024? Firstly, from the perspective of buyer decision-making factors, in addition to factors such as price, recyclability, environmentally friendly materials, and personalized design are all important factors that buyers pay more attention to when purchasing bag; Secondly, unlike people's inherent impression of leather bags, non leather bags have great potential, which is consistent with the hot selling trends of canvas tote bags, nylon bags, and sports bags.
From the sales proportion of the main secondary categories of bag/luggage, bag/luggage, as the second largest category, has an annual growth rate of over 60%, while fashion bags account for 62% and wallets account for 12%. A trend that needs attention this year is that the proportion of sports outdoor bags, waist bags, and makeup bags has significantly increased, especially the proportion of sports outdoor bags has jumped to 7%, indicating that in addition to pursuing fashion, the demand for functional bags is increasing.
The three major consumption characteristics of bag.From the perspective of buyer demand, the luggage consumption market mainly has the following three characteristics:
1:Quality to price ratio and compatibility
This aspect is greatly influenced by social media, such as retro trend, happy dressing, and practicality, which are all fashion trends that are currently receiving more attention from social media channels.
2:Scenario requirements in the post pandemic era
In the post pandemic era, the increasing demand for outdoor sports, travel, social activities, and other occasions has also stimulated the hot sales of luggage bags, storage bags, hiking bags, and fitness bags.
3:Environmental sustainability and embracing nature
E-commerce platform/store can pay more attention to independent and distinctive brands, draw analogies, and develop products. For example, environmentally friendly materials, public welfare brands, etc.
Mingyuebags is a leading bag/backpack factory in china with 14 years,which specialize in producing bags and export bags with high-quality and cheap price .If you want to enter the luggage industry through online or offline retail or wholesale, or if you want to customize your own bag brand, you can always contact us and we will provide you with comprehensive solutions
